One key point of design is function. This means feature in a good design to bring the idea across in shape, message and in use of the design. The idea or message is in context shaped by material or and media where it is placed in. What is the function of the media or product and how to bring as clear as possible the idea or message across and utilize this functionally. In this way we do not only produce on request, we advice based on experience and research before coming with solution.
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